Customer Analytics (The Wharton School of the University of Pennsylvania)


Studied the principles of descriptive, predictive, and prescriptive analytics to support data-driven business decisions. Learned how organizations collect and analyze customer data, identify behavioral patterns, evaluate customer insights, and apply analytical frameworks to improve marketing, customer engagement, revenue generation, and strategic decision-making.

Completed by Andrew Allen on March 3, 2026. (14 hours)

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